SMS refers to “Short Message Service” and involves the delivery of text messages to mobile handsets. SMS is a general name for the technology that enables users to send and receive text messages via mobile phones.
Currently, SMS has an extremely high consumer usage, but a low business adoption. In other words, while billions of SMS messages are delivered between individual consumers each month, the use of SMS as a part of business and marketing strategies is (relatively) low. But this relatively low business usage is changing rapidly, with more and more organizations realizing the benefits of SMS, and using it as a new media within their traditional marketing communications strategies. The reason for this increase in business usage is clear – SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts.
Standard communications mediums available to marketers and advertisers are usually rated on three factors: Reach, Cost and Effectiveness / Retention.
This simple to use Web interface allows you to communicate instantly with individuals or groups via bulk SMS messaging for reasons like Web to SMS has several user-friendly for sending SMS messages using your Internet browser. You can log on to Web to SMS wherever you have access to the Internet - at work, home, hotel, Internet café or WIFI hotspot.
- Customer service communications
- Marketing campaigns
- Service updates
- Alerts and reminders